OTACA is the first tequila company to fully digitize its product offerings with NFC. The tap-and-go NFC model incorporates Identiv’s experiential design into smart packaging, inviting the brand’s loyal customers to engage, track, and authenticate their purchase.
SIBEYSTORE | via PR Newswire | FREMONT, Calif. — Identiv NFC-Enabled Smart Packaging Drives OTACA Tequila’s Success | Identiv, Inc. (NASDAQ: INVE), a global leader in digital security and identification for the Internet of Things (IoT), has just announced the successful completion of the pilot launch of Identiv’s near field communication (NFC)-enabled smart packaging for OTACA Tequila. The launch was a success thanks to Identiv’s innovative technology that enabled the packaging to communicate with a user’s smartphone. As a result of the successful digitization of more than 5,000 bottles of tequila during the pilot launch, OTACA plans to expand its production plans with Identiv to include an additional 50,000 bottles of Reposado tequila during the first three months of 2023.
Identiv made the announcement of their partnership with OTACA Tequila in October 2021. The goal of the collaboration was to develop smart packaging innovations with NFC-enabled authentication, transparency, customer loyalty, and brand recognition. The innovative smart packaging solution that is affixed to the top of OTACA Tequila bottles is powered by high-performing NFC tags with the model number NTAG 210u. OTACA is the first company in the spirits industry to completely digitize its product catalog and make it accessible via NFC.
From the proof of concept to pilot and now the upcoming production phase, our collaboration with OTACA has delivered significant results,” said Amir Khoshniyati, VP and GM, Transponders, Identiv. “The market demand for OTACA continues to grow. Our NFC tags on OTACA Tequila bottles are propelling global sales by facilitating re-orders, while delivering unparalleled insights into consumer habits and behaviors,” added Khoshniyati.
“We have worked hard to create a highly personalized experience for our OTACA Tequila customers,” said Anthony Accetta, CEO and Founder, OTACA Tequila. “Each purchased bottle maps a journey, inviting a digital touchpoint with product provenance and authentication upon every consumer NFC tag tap. We’re looking forward to further growth with Identiv, including plans to expand with Anejo,” stated Accetta.
When paired with blockchain technology, the NFC tag provides additional evidence that the tequila comes from the specified region. OTACA Tequila, a genuine artisanal sipping spirit, has recently been honored with multiple awards, such as the 2022 Sip Awards Double Gold, the 2021 Cigar and Spirits Magazine World Spirits competition, and the 2022 Spirits Business Awards Gold, Tequila and Mezcal Masters category. Among these accolades, the 2022 Sip Awards Double Gold is the most recent.
Customers and partners of wine and spirits, high-end luxury items, and sports jerseys are able to design their own NFC products, ecosystems, and experiences with the help of Identiv’s NFC-enabled solutions, which feature a complete range of tags and form factors. Identiv is well-known for providing the highest quality NFC tags on the market thanks to their unique and well-known designs, global size, and extensive skills in the areas of converting and encoding. Visit shop.identiv.com to look through the portfolio. Contact transponder sales@identiv.com or call +1 888 809 8880 for more information on the personalized choices available.
About Identiv
Identiv, Inc. is a global leader in digitally securing the physical world. Identiv’s platform encompasses RFID and NFC, cybersecurity, and the full spectrum of physical access, video, and audio security. Identiv is a publicly traded company, and its common stock is listed on the NASDAQ Stock Market LLC in the U.S. under the symbol “INVE”. For more information, visit identiv.com.
About OTACA Tequila
OTACA Tequila is a boutique agave spirits brand made from 100% Blue Weber agave piñas grown in the lowlands — Mexico’s gateway to the blue agave region of the Jaliscan Lowlands. Each hand-selected agave piña is harvested once it reaches its optimum maturity after eight years and then fermented, twice filtered, and twice distilled through a proprietary chilling process. The result is a pristine, ultra-smooth sipping tequila presenting the purest expression of agave’s natural flavors. For more information, visit otacatequila.com.
